Franchise Marketing

All Media Marketing Franchise Marketing

INDUSTRY LEADING FRANCHISE MARKETING AND MULTI-LOCATION MARKETING

At All Media Marketing, we excel in creating marketing strategies that are 100% integrated. With decades of franchise marketing experience, we have the ability to create a marketing program that services both the corporate company and each of your individual franchises. This is a very appealing offering for corporate franchise executives, as it provides added value to the franchises and marketing benefits for their corporation.

EXPERT AND EXPERIENCED STAFF.

OVER 90 FULL-TIME EXPERT EMPLOYEES...

All Media Marketing more than tripled our traffic and helped us reach record numbers online. They are a key component of our marketing.

JOHN LINCOLN // COFOUNDER AND CEO

John Lincoln is CEO of All Media Marketing, a digital marketing teacher at UC San Diego, author of the book "Digital Influencer" and "The Forecaster Method" and Director and Producer of SEO: The Movie and Social Media Marketing: The Movie. Lincoln is one of the most sought-after digital marketing consultants in the industry and was recently named the Search Engine Land Search Marketer of the Year.

WHY SELECT US OVER OTHER FRANCHISE MARKETING COMPANIES

  • Experience crafting integrated corporate and franchise strategies
  • We will develop a custom offering for your franchises
  • Over a decade of custom franchise marketing experience
  • Consistently named a top SEO company in the United States on all top industry lists
  • No long term contracts, we earn our keep each month
  • We teach search engine optimization and web analytics at UC San Diego (we will teach you)
  • Over 150 clients such as Tony Robbins, 5 Hour Energy, The Knot World Wide, and Sharp Healthcare

EARNED MEDIA // ALL MEDIA MARKETING FRANCHISE MARKETING SERVICES

SEO

Social Media

Paid search

Paid social

Retargeting media buys

Website design and development

FAQS // LEARN MORE ABOUT ALL MEDIA MARKETING FRANCHISE MARKETING SERVICES

1. What kind of services are provided at the corporate level?

On the corporate level, All Media Marketing will get the corporation and the individual franchise pages on the corporate website ranking in various search engines. In addition, All Media Marketing has the ability to update social media accounts, run social media advertising and launch social media campaigns. Furthermore, All Media Marketing will set up and execute on pay per click advertising and display ads, adding to a comprehensive digital marketing strategy.

2. What services are provided at the franchise level?

On the franchise level, All Media Marketing will offer a general baseline marketing package to all franchises. All Media Marketing also offers enhanced package opportunities to those who would like to upgrade. The individual packages focus on the following items:
  • Local rankings and reviews
  • Social media updates and social media advertising
  • Local SEO strategies
  • Google Ads campaigns
Although All Media Marketing has a formula developed through experience, in each case we customize the packages to the individual franchises. In addition, we ensure the franchise marketing strategy aligns closely with the corporate strategy. This allows both to have the same messaging, feel and allows for maximum distribution and reach.

3. How does a franchise attract franchisees?

It’s essential that all franchises have a strategy in place to attract potential franchisees to its business.
You’ll want to start by identifying your ideal franchisee and building a persona. This will help you determine the type of people you want to target and identify the channels they’re most likely to frequent.
Then, you’ll develop a location-based strategy that incorporates local SEO and local advertisements to target the areas you’d like to establish franchises in.
Additionally, a franchise will need a strong brand awareness campaign focused on building trust and recognition. This includes a professionally-designed website and marketing materials, as well as content aimed at education potential franchisees on the benefits of your organization.
It’s also incredibly important that your franchise stay visible at every stage of the marketing funnel. This means maintaining a high rank on Google, staying active on recruitment sites and forums, keeping your content up to date, and collecting strong reviews and user content.

4. What kind of marketing programs do franchises typically offer its franchisees?

Most franchises will provide marketing services at the individual level.
Generally, these require each franchise to provide a designated contribution each month – about $150 – $2,000 per month, depending on the needs of the franchise – and will be highly targeted to each location.
It’s important to note that corporate marketing plans can cause some friction between franchisors and franchisees.
To keep things running smoothly, keep the following in mind:
  • You should set a baseline program, with options to upgrade
  • Each program should be location-specific – this includes direct mail, billboards, radio advertisements, etc.
  • Bring in an expert – this isn’t an easy system to develop, especially for those new to franchise marketing. Consider bringing in an agency that specializes in local advertising and franchise marketing
Specific programs generally include website development (often these are location offshoots linked to the corporate site), social media management, franchise events and support systems.

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