PPC company stands for pay-per-click company. It is an industry term used to describe a digital marketing online advertising company. Pay-per-click is an advertising model where you pay for the click as the main frame of payment to the ad network. While that is the case, most PPC companies also offer many other online advertising models. Some of which would be cost per impression, cost per view and more. PPC company is an older term still used because pay per click is still the main model used and it was the first.
PPC companies offer a variety of pricing models. Some charge one flat fee, others charge by how much your are spending and others charge based on performance. There are pros and cons to all these models. The most common model is a flat fee and then percentage of ad spend. For example, the flat fee could be $3,000 a month and the percentage could be 5% of ad spend.
PPC bidding is all based on an auction. When an advertiser places a bid, the ad network will weigh that against all other advertisers bids. The ad network will also look at the quality of the ad, the landing page and more to determine the final cost per click.
PPC companies are used by most mid to large businesses. Google has become a 134 billion dollar company and is only growing in 2020 due the impact their advertising methods have had on businesses. PPC is used by businesses in almost every field. Especially with Facebook, Linkedin, Spatchat and more being added to the mix.