SEO stands for Search Engine Optimization. It’s the process of optimizing a piece of content online so that it ranks higher in search engines such as Google and Bing. This is important to businesses as it drives visitors to their website.
Generally, an SEO company boost rankings for a website by making sure it is technically correct, offers relevant content which the search engines what to rank, pages are optimized for the keywords users search for and by getting links to the website.
SEO consulting is when a business hires an agency or person to direct them on how to best optimize their websites. Generally, an SEO consultant is an expert who creates consulting documents and walks the client through specific strategies.
SEO and social media are tied closely together. When a blog is created to rank in the search engines, that same blog will be shared and advertised on all social media websites. More social shares and returning users generally help a web page rank better. It is important to integrate the two.
Google and Bing offer search engines in nearly every country and language around the world. International SEO in the practice of getting a website ranked in targeted country and language specific search engines.
Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.
Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).
Local SEO is most often applied to brick-and-mortar locations or those targeting consumers in a very specific area, as well as larger franchises that target multiple, specific locations.
For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.
Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends.
Keep in mind also that when people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.
If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.
At All Media Marketing, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.
An SEO company is a Search Engine Optimization Company. This means, the company provides services to business to help them get better listed in search engines like Google, Bing, Yahoo, Yandex and more. In most cases, they will help with Google primarily. The company focuses on getting a business strategically listed in the search engine so that the website gets traffic and more businesses from people using the search engine. Search engine optimization is a very important and popular digital marketing practices. Common SEO services include technical audits, link building, content writing, on-page optimization, international SEO, eCommerce SEO, local SEO and more.
If you have plenty of free time on your hands and not a whole lot to do, you can certainly tackle SEO services all by yourself. That’s probably not the case, though. If you’re like most entrepreneurs or managers, your overworked and stuck with a backlog of action items that you still haven’t handled. That’s why you should outsource your SEO responsibilities to a reputable company. Then, when that company is handling your SEO, you can take those other priorities off your plate and work on building your business.
The actual amount you’ll spend depends on the size of your business, your website traffic, and your overall needs. SEO companies charge between $100 a month and $100,000 a month depending on the scope of the projected. Most clients pay between $6,000 a month and $60,000 a month. Many of the larger ones have significant services, technically issues that require expertise, an international presence or need a substantial team. In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed. We provide custom services for these business and large teams that offer significant value.